Promotional products are a powerful marketing tool for small businesses that are looking to increase brand awareness and attract new customers. In fact, according to a recent study, 85% of consumers who received a promotional product did business with the company that gave it to them. In this blog post, we’ll explore the benefits of promotional products and why they should be a key part of your small business marketing strategy.

Increased Brand Recognition Promotional products are an effective way to increase brand recognition among potential customers. By giving away items like branded t-shirts, water bottles, and pens, you are essentially turning your customers into walking billboards for your business. According to a survey conducted by the Advertising Specialty Institute, 89% of consumers can recall the advertiser of a promotional product they received in the last two years.

Improved Customer Loyalty Another benefit of promotional products is that they can improve customer loyalty. By giving away branded items to your existing customers, you are showing them that you value their business and appreciate their support. This can help to strengthen the relationship between your business and your customers, making it more likely that they will return to your business in the future.

Cost-Effective Marketing Promotional products can be an incredibly cost-effective marketing strategy for small businesses. According to the Promotional Products Association International, the average cost per impression (CPI) of a promotional product is $0.005, which is lower than any other form of advertising. This means that for a relatively low cost, you can reach a large number of potential customers and increase brand awareness.

Versatile Marketing Tool Promotional products are a versatile marketing tool that can be used in a variety of ways. For example, you can give away branded items at events and trade shows to increase brand awareness among a new audience. You can also include promotional products in customer orders as a way to say thank you and encourage repeat business. Additionally, you can use promotional products as part of a referral program to incentivize your existing customers to refer new business to you.

Final Thoughts In conclusion, promotional products are a powerful marketing tool for small businesses. They can increase brand recognition, improve customer loyalty, and be a cost-effective and versatile way to reach potential customers. By incorporating promotional products into your small business marketing strategy, you can give your business a competitive edge and attract new customers.