NIL (Name, Image, and Likeness) deals have been a hot topic in the world of college sports in recent years. These deals allow college athletes to earn money from the use of their name, image, and likeness, which was previously prohibited by the NCAA (National Collegiate Athletic Association). While this may seem like a positive [...]

Social media marketing can be a powerful tool for small businesses looking to reach a wider audience and drive sales. With over 3.6 billion people using social media worldwide, having a strong presence on platforms like Facebook, Instagram, and Twitter is essential for small businesses looking to grow (Statista, 2021). But where do you start? [...]

Communities Instagram is a great tool for building communities. When you have a group of people, in this case your customers, who engage with each other and the content that you post, it will help create an active community on Instagram. Relationship Building Instagram is a great way to build relationships with your customers, your [...]